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Entrepreneurship Northwood University

Entrepreneurship Course Descriptions
ETR 1010 Introduction to Entrepreneurship (3 credits)
An introduction to the creative and innovative managerial practices of profitable entrepreneurship. This course critiques the numerous economic and social contributions entrepreneurs provide to society, the extreme lifestyle commitment, and the skills essential for entrepreneurial success. Provides an overview of the entrepreneurial course of.

ETR 1200 Successful Business Models (3 credits)
A survey course of successful entrepreneurial business fashions and the preliminary challenges these enterprise models encountered. Students evaluate and consider the enterprise models of a number of the world’s nice entrepreneurs such as Astor, Lowell, Swift, Rockefeller, DeVos, Walton, and Gates. Explores the method to use a company’s enterprise mannequin to identify resource requirements, focus dangers, and diagram revenue streams.

ETR 2010 Entrepreneurial Marketing (3 credits)
This course reviews and applies entrepreneurial marketing approaches used by successful entrepreneurs. These embrace using trade sector tendencies, identifying rising customer niches, growing new products/services, using guerilla advertising strategies, and Internet and social marketing methods. Methods to analysis business sector trends, identify rising needs, develop new product and repair ideas, and consider their feasibility, competitive benefit, and potential profitability. Explore the relationship between a well-developed advertising plan and successfully raising start-up capital.

Prerequisite: MKT ETR 2200 Entrepreneurial Distribution Strategies (3 credits)
This course critiques and explores the various distribution strategies available to entrepreneurs to deliver services and products in the 21st century. These embody conventional layered distribution, franchise improvement and/or purchase, multi-level advertising, direct Internet, and direct distribution models together with 800 numbers and advertising-based response approaches. Also included are the elements to think about when choosing a business location, deciding to build, purchase or lease house, as nicely as tradeoffs and process of signing a lease for firm area.

Prerequisite: ETR ETR 3010 New Venture Finance (3 credits)
The application of prerequisite accounting and finance course material to the challenges and particular needs of entrepreneurial ventures. The course emphasizes importance of managing money flows, ratio analysis, pro forma growth, and the basics of deal construction and harvesting a enterprise venture. Students will establish and interpret sources of information from firm monetary reviews, monetary publications, industry benchmarks, the media, and web sites.

Prerequisite: FIN 3010 or FIN ETR 3100 Entrepreneurial Leadership (3 credits)
This course explores the method to identify and develop options to the most typical leadership and private challenges faced by entrepreneurs when beginning new ventures or launching new merchandise. Promotes a deeper understanding of what’s required to be a profitable entrepreneur. Highlights the talents and instruments needed to start a brand new business and explores options to widespread pitfalls.

Prerequisite: 60 credit hours accomplished

ETR 3200 Risk Analysis and Business Model Creation (3 credits)
This course critiques monetary tools and business benchmarks used to establish and manage start-up risks. Applies accomplished goals from core finance programs to the specific wants of entrepreneurial ventures. Stresses the significance of utilizing a company’s business model to establish resource necessities, focus risks, and diagram revenue streams. Surveys classes from successful entrepreneurial enterprise models used by a number of the world’s best entrepreneurs.

Prerequisite: FIN 3010 or FIN ETR 3300 Business Plan Development (3 credits)
An introduction to the method of researching, writing, and presenting a marketing strategy. Students determine and display concepts utilizing a business feasibility examine that describes the product features, market opportunity, customer profile, gross sales forecast, aggressive advantage, and revenue potential. Following a profitable feasibility examine students may use business plan software program as every develops their very own complete business plan. Exceptional students could additionally be granted permission to determine and work with a small business proprietor to help them develop a marketing strategy that potentially expands their current enterprise.

Prerequisite: ETR ETR 3850 Special Topics (1-3 credits)
Various subjects in entrepreneurship. These could also be one-time or occasional course choices.

Prerequisite: Dependent on particular course content

ETR 3990 Entrepreneurship Internship (3 credits)
The internship (a minimum of one hundred fifty hours) is designed to supply the coed with supervised on-the-job training. A contract between the University, pupil, and employer offers the groundwork. Objectives, evaluations, written log, and a study of the group are designed to provide a practical studying expertise.

Prerequisite: Department chair approval

ETR 4010 Risk Analysis and Sources of Capital (3 credits)
This downside and case-driven course applies lots of the objectives from ETR 3010 and core finance programs to the particular needs of small businesses and excessive progress startups. Financial instruments, analysis strategies, and business benchmarks are used to evaluate, fund, handle, and value entrepreneurial ventures. Valuation choices are explored, together with the fundamental valuation techniques imbedded in ‘Crystal Ball’ or an analogous commonly accepted valuation software program.

Prerequisite: ETR ETR 4030 Entrepreneurial Business Model Creation and Evaluation (3 credits)
This case-driven course applies many of the accomplished goals from ETR 1200 and different management core courses. This course explores methods entrepreneurs maximize wealth and economic worth.

ETR 4040 Strategic Management of A Fast-Growing New Venture (3 credits)
This case-based course applies techniques to design, develop, implement, monitor, and revise new enterprise enterprise technique. Methods to formulate, implement, and evaluate the strategic management process are analyzed. The congruity and interplay between a proposed strategy and the setting during which a brand new business is expected to function are explored in detail. Heavy emphasis is placed on the venture’s core competencies, rivals, customer needs, industry, obtainable resources, and operating constraints.

Prerequisite: ETR 3010 or Department chair approval

ETR 4050 Seminar in Family Business Growth and Succession Planning (3 credits)
Explores the issues related to business progress, property, and succession planning within a family-owned enterprise. Special consideration is paid to intergenerational modifications of management control and their implications for enterprise sustainability and continuity.

Prerequisite: ETR 3010 or Department chair approval

ETR 4060 International Entrepreneurial Process (3 credits)
Focuses on an understanding of business methodologies needed to create new venture alternatives in and between international markets. Explore entrepreneurial and practical elements of importing, exporting, and offshore outsourcing. Student teams will analysis foreign enterprise climates, cultures, and market trends inside international locations that have unilateral or multilateral free-trade agreements with the United States (e.g., NAFTA) or other counties.

Prerequisites: ETR 3010 and ECN 3000 or department chair approval

ETR 4070 Enterprise Law—From Creation to Harvest (3 credits)
Students will be taught and apply the authorized issues affecting an entrepreneurial enterprise throughout the life cycle of an organization (pre-startup, launch, development, maturity, and harvest). Teams of scholars will complete a collection of legal duties and develop work merchandise essential to define, create, and function an entrepreneurial enterprise.

Prerequisite: ETR 3010 and LAW 3000 or LAW 3025 or Department chair approval

ETR 4080 Social and Creative Arts Entrepreneurship (3 credits)
Explores how entrepreneurial work habits and managerial experience could be utilized to assist community service organizations to be more effective at serving to to resolve social issues and creative arts entrepreneurs to have the ability to financially support their artistic endeavors. Students create project teams that possess a robust sense of mission by collaborating in real-world neighborhood service activities. A mixture of enterprising leaders engaged in social and creative arts enterprises will visit with the scholars to supply them with insights into their organizations’ challenges, setbacks, and successes.

ETR 4100 Entrepreneurial Management (3 credits)
This course focuses on the challenges and alternatives to operate new and small companies. Students develop an understanding of how to handle progress by way of planning, budgeting, and execution expertise. Heavy emphasis is placed on the venture’s core competencies, rivals, customer wants, industry dynamics, available sources, and working constraints.

Prerequisite: 90 credit hours completed

ETR 4200 New Venture Business Case (3 credits)
Students combine course materials from all accomplished entrepreneurship courses. Students research, prepare, and current a comprehensive business plan for a brand new venture idea of their selection. The plan extends the define utilized in ETR 3300 by adding increased market analysis, advanced financial analysis, detailed capitalization rationalization, a fundraising plan, and potential harvest strategy.

Prerequisite: ETR 3300 and ETR 3010

Entrepreneurship Northwood University

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